Here's an article from Business Week Online (Another Inconvenient Truth: Behind the feel-good hype of carbon offsets, some of the deals don't deliver), discussing the danger of "feel-good" donations aimed more at hype than at real impact. This article also points-out the estimated $100M market that has been created in the US for carbon offsets, which may create real opportunity for poor decision making, profit taking, or other non-optimal results.  

Here's another from The Christian Science Monitor, warning of lack of oversight in this new industry sector: Do Carbon Offsets Live Up To Their Promise? 

Excerpt from that article:

"(Clean Air - Clean Planet's) "A Consumer's Guide to Retail Carbon Offset Providers" attempts to wrangle a semblance of order from what one industry insider calls the "Wild West." It ranks offsetting companies on factors like transparency, third-party certification, their efforts to educate consumers, and how well they prove they're not selling the same carbon offset more than once.

CA-CP's ranking effort is the first in what's likely to be a burgeoning industry effort at standardization. Two San Francisco organizations, Business for Social Responsibility and Ecosystem Marketplace, recently joined forces to write guides on the voluntary carbon market, and Ecosystem Marketplace is about to release a book on the topic. This spring, the Center for Resource Solutions in San Francisco plans to release a certification standard it hopes will be universally adopted."

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